My friend, and fellow Internet lover, Alexis Ohanian, hit me up a few weeks ago about a new project he was working on with a few other Internet superstars (including Eric Martin, aka the “Reddit General Manager”).
Their goal is to have a 10-day “Internet 2012″ campaign, via bus, across the country in order to talk with local startups, college students, politicians, media, and grassroots organizations about the promise and power of the open internet. It will kick off at the First Presidential Debate in Denver, CO and will conclude at the Vice Presidential Debate in Danville, KY.
(For more details about the project, as well as an opportunity to contribute to its goals, check out their Indiegogo page and read up!)
Creating a good logo/brand is no easy task. In order to wind up with this one, we went through several revisions and processes. At first, my goal was to combine the obvious aspects: (1) A bus, (2) some sort of Internet imagery, (3) some sort of patriotic angle, (4) try to make the typography pleasant, despite being so wordy.
Continue on for the play-by-play revisions of the brand!

Google recently updated their 
